SMS Marketing Starter Guide
Let's walk you through the basics so you know what to expect with ramping up an SMS marketing program. From TCPA compliance to setting up the right automations, you’ll up your marketing game and boost your sales in no time.
Text marketing is one of the fastest and most cost-effective ways of connecting with your prospective and current customers, thanks to its whopping 95%+ open rate.
To get going on your SMS program, you'll need to prepare your business to lawfully text consumers. Under the Telephone Consumer Protection Act–TCPA for short–businesses are required to acquire a consumer's opt-in permission before you can text them.
With any introduction of a new marketing channel, you'll want to ensure your Terms and Conditions reflect new updates to your business. Not only cover evolving business operations, but also build transparency and fairness with your customers.
How to Update Terms of Service
Don't panic - if you don't have SMS-compliant contacts to engage just yet, we've got you covered. Check out our built-in acquisition tools and begin compliantly collecting phone numbers to grow your mobile audience.
Attract new audiences with sweepstakes
Convert on-site visitors into qualified customer leads with pop-ups
For a standard SMS message, you only have 160-characters to work with, so you'll want to make it count! It's it's important to make your message to-the-point, relevant, and useful for your recipients.
There are two types of messages Automations and Campaigns.
Your welcome text message – the first text message delivered to new mobile subscribers – will come shortly after new subscribers opt in to your SMS marketing list. Engage new subscribers and inch them closer to conversion.
With Automations and Drip campaigns, deliver perfectly timed, and perfectly relevant messages to your customers based on how they engage with your business. Customize and automate your customer experience so you can turn casual window shoppers into loyal customers.
Dive Into Building Automations
Recover lost sales and encourage shoppers to return to their abandoned carts
Encourage customers who haven't shopped with you for a while to return with a can't-miss offer.
Get new customers and encourage them to come back for more
Reward your most-dedicated customers, especially those who spend a lot at your store
Nurture regular shoppers and turn them into loyal advocates for your brand
Send a simple 'thank you' to all your customers after they check out
You'll get even more from DojoMojo's SMS Marketing Suite when you connect other tools and services, like your online store and ESP.
Integrations unlock critical insights into your audience, open up all automation, and enable conversion tracking for your texts.
The recipe for a great and high-performing text message always starts with KPIs (no, we're not talking about those key performing indicators). A great message often has a key call-to-action, personalization, imagery and visuals, and short and sweet text.
With your SMS marketing fully set up, you're on your way to faster high-impact growth.
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